Torimelaviox Logo
Torimelaviox

SEO for E-commerce: The Podcast

Practical conversations about online store visibility

Every episode breaks down specific techniques I use when optimizing e-commerce sites. We talk about real problems like getting product pages to rank, dealing with duplicate content from filters, and making category structures that actually help customers find things. No theory for theory's sake—just what works when you're trying to get more qualified traffic to online stores.

I bring on store owners, technical SEO specialists, and content strategists who've spent years figuring out the peculiar challenges of e-commerce search optimization. You'll hear about mistakes we've made, what we learned from fixing them, and specific approaches you can test on your own site. Episodes run between 25 and 45 minutes. New ones drop every Tuesday morning.

EPISODE 47

Handling seasonal inventory without killing your rankings

Fashion and seasonal stores face this constantly—products go out of stock for months, then come back. We discuss redirect strategies, placeholder content approaches, and when to just let pages go dormant. Guest is Priya Naidoo, who manages SEO for three clothing retailers.

38 min
March 2025
Seasonal SEO Inventory Management URL Strategy
Listen Now
EPISODE 46

Product schema markup that actually gets used

Rich snippets can boost click-through rates significantly, but only if you implement them correctly. We walk through the specific properties that matter for e-commerce, common mistakes that prevent Google from showing your markup, and how to test everything before pushing changes live.

42 min
February 2025
Structured Data Rich Snippets Technical SEO
Listen Now
EPISODE 45

Internal linking patterns that help category pages rank

Most stores accidentally create orphan pages or bury important categories six clicks deep. We talk about hub-and-spoke structures, contextual product links, and breadcrumb strategies that pass authority where you need it. Includes a segment on faceted navigation done right.

35 min
February 2025
Site Architecture Internal Linking Category Optimization
Listen Now
EPISODE 44

Writing product descriptions that rank and convert

The eternal e-commerce problem—you need unique content, but you have 3,000 products. We explore templated approaches that don't feel robotic, when manufacturer descriptions are acceptable, and how to prioritize which products get custom content first based on search volume and margins.

29 min
January 2025
Content Strategy Product Pages Copywriting
Listen Now
EPISODE 43

Mobile page speed fixes that matter for stores

Core Web Vitals affect rankings now, and e-commerce sites struggle more than most because of image carousels, reviews, and recommendation widgets. Guest Lars Bakken shares which optimizations give you the biggest improvements and which ones waste your time for minimal gains.

44 min
January 2025
Page Speed Core Web Vitals Mobile Optimization
Listen Now
EPISODE 42

Dealing with duplicate content from product variants

Shoes in different sizes, shirts in multiple colors—each creates a separate URL if you're not careful. We discuss canonical tags versus noindex, when to consolidate variants onto one page, and how to handle the situation when variants actually need separate pages because customers search differently.

31 min
December 2024
Duplicate Content Canonical Tags Product Variants
Listen Now

We Use Cookies

This site uses cookies to improve your experience and analyze site traffic. You can customize your preferences or accept all cookies.